Cocktail Recipe Video Pre-Production

For Bartenders and Brands Collaborating with Rubios Studios

📋 What’s This?


This guide outlines the simple steps to create a high-quality 60-second cocktail recipe video with Rubios Studios. These videos are made for Instagram Reels and TikTok — short, fun, and brand-driven.

We aim to highlight your personality, your craft, and the brands you're working with — all in one punchy reel.

📲 Before we film, please review the steps below and fill out the Bartender Form at the bottom of this page. It helps us make sure the shoot goes smoothly and the video reflects your style.

🎧 Step 1: Grabbing Audio (Matter-of-Fact Talking Head)

🎙️ This is your “straight-up” recipe delivery. Clean, confident, and concise.

✅ Include these key lines:

  • Who are you and where are you bartending?
  • “Hey, I’m [Your Name], bartending at [Bar Name] in [City].”
  • What’s the name of the drink?
  • “Today we’re making a Spicy Watermelon Margarita.”
  • What are the ingredients and measurements?
  • “You’ll need: 2 oz (BRAND) Tequila, 1 oz lime juice, ¾ oz agave syrup, 2 slices of muddled watermelon.”
  • Are there brands to highlight?
  • “We’re using (BRAND) Tequila — smooth, citrus-forward, and super versatile.”

✍️ Tip: This script can be written ahead in your Notes app or just spoken off the cuff — but please fill out the form below before filming.


🎙️ Step 2: Recording Personality & Stories

This is where the vibe comes in. Think of this as the “behind the drink” or “bartender’s POV.”

✅ Some things to talk about:

  • Any funny story or memory connected to this drink?
  • Favorite part of the recipe or technique?
  • Unexpected flavors or tasting notes?
  • Did this drink come from a personal moment or bar shift?

🎤 These moments may be used as voiceovers or as on-screen talking points.


🎥 Step 3: B-Roll Checklist

🎬 This is all the cinematic content that will support the final reel.


✅ Capture the following:

Intro setup: Bartender prepping the station or placing tools

Ingredient close-ups: Limes, syrups, herbs, glassware, ice

Bottle pours: Each ingredient added — clean & centered

Shake/stir action: Focus on hands and movement

Final pour: Into the glass — smooth, satisfying

Garnish + styling: Final cocktail presentation


🥇 Hero Shot:

Set the bottle of the featured brand next to the finished cocktail

Label should face forward


✅ Outro Ideas:

A cheers, a smile, or the bartender sipping their creation, Also Taglines!!


📦 Final Deliverable

✅ 1x 60-second cocktail reel video

Formatted for Instagram Reels or TikTok

Includes brand tags, captions, and edits

Edited with clean cuts, color grading, and music if needed


📝 Cocktail Video Request: For Bartenders!

For Multiple Videos - Number cocktails with brands and have them coincide.